Online Marketing
At Blue Spire Design we use online marketing techniques to place your business, products and services in front of searching customers.
Getting a good Search Engine position (i.e. on to the first page of search results for your products or services) is vital to a profitable online business.
We have various methods to promote your business online.
PPC (or pay per click marketing) creates instant visibility and website traffic. We use cutting edge software and techniques to improve return on investment from your Google PPC campaigns. Pay per click marketing can be a critical part of a response led online marketing campaign.
Our systems constantly analyse the success of keyword optimisation and help refine our technique to deliver a more consistent strategy.
We have web copy expertise that will optimise the written content of your website to make it more search engine friendly as well as programming expertise to make sure your site is coded in the most visible way possible. (see Copywriting)
Social media is also a feature of our strategy. We will design your site so that it makes best use of social media icons/hyperlinks, social media pages/groups and viral marketing strategies.
Email marketing is a key part of the mix and our targeted email marketing software has industry-leading features including syncing with leading CRM systems. We broker email lists & develop email marketing campaigns with creative copy to engage your customers and prospects.