Copywriting
Web Copy
Above all, a website needs to be informative. It also needs to be presented in a way that easily engages the audience. Good web copy interests and informs the reader clearly and concisely.
Our web copy expertise is based on our understanding of current search engine optimisation strategies. We conduct research that highlights the most optimal keywords we need to embed in the web copy. This is based on what words and combination of words your customers are most likely to use when searching for your products.
Developing web copy energised with keywords works best with a Google Adwords Pay per Click Campaign (see Online Marketing). This allows us to analyse exactly which words are achieving the greatest number of people clicking through and onto your site. We then refine the web copy to maximise these trends.
It is a delicate task. Over use of keywords can actually produce a negative effect on your Online Marketing. Keyword density involves creating natural syntax, informative copy. Modern search engines have smart algorithms that can spot unnatural use of web copy, essentially keyword stuffing, filling your site with keywords.
Our Online Marketing speciality works in tandem with academic expertise in language, linguistics and semiotics. We combine these skills to provide you with written content that engages your customer and enhances your marketing strategy.
Advertising Copy
Words are one of the most powerful ways in which you can engage with your customers.
We can produce copy for ads, web pages, magazines, brochures, catalogues, sales letters and other marketing communications.
Corporate Copy
How you express yourself in language will strongly influence how your corporate identity is perceived. Good copy communicates your message in a manner that is straightforward and memorable.
Essay
At just £25 per 100 words we can provide detailed, catchy, promotional and well researched essays, articles and documents.